Elite Sales Consulting Built by Proven Operators
We’re not career consultants — we’re battle-tested sales leaders who’ve built and scaled revenue teams across SMB,
Mid-Market, and Enterprise. We bring a combined 20+ years of hands-on experience leading high-growth teams, optimizing go-to-market strategies, and driving real, measurable outcomes. We know what works because we’ve done it ourselves — and we bring that same energy, accountability, and execution to every engagement.
Michael Rizzo
SMB & Mid-Market Revenue Architect
Michael specializes in unlocking growth across SMB and Mid-Market segments by fixing the foundation — the systems, workflows, and talent that drive scalable sales. His background in finance gives him a data-first mindset, and he's led AE and SDR teams to over perform quarter after quarter in high-velocity, high-growth environments.
He dive's deep into CRM optimization and pipeline health, diagnosing gaps in execution and building infrastructure that accelerates revenue. Mike has successfully hired, trained, and coached full sales orgs from scratch — building teams that not only hit quota but operate with consistency, clarity, and accountability.
What sets him apart is his ability to align Sales, Product, and Engineering — ensuring GTM plans are rooted in cross-functional collaboration and customer value. He's helped early-stage startups find product-market fit, and I’ve revamped underperforming sales teams to become revenue engines. If you’re looking to scale smart and fast, he brings the playbook to make it happen.
Phil Cotroneo
Mid-Market & Enterprise GTM Strategist
Phil Cotroneo is a founding sales leader who helps SaaS companies build and scale revenue engines across
Mid-Market and Enterprise. As the first sales hire at Datarails, he helped grow the company from $5M to $30M ARR in under three years — building the sales motion from the ground up and proving out
repeatable, scalable growth.
With deep operator experience and a hands-on approach, Phil partners across Sales, Marketing, CS, RevOps, and Channel teams to align go-to-market execution, accelerate pipeline, and increase customer lifetime value. He brings expertise in AI-powered sales strategies that improve prospecting, rep productivity,
and forecasting accuracy — alongside proven methodologies like MEDDPICC, Challenger, and
value-based selling.
Phil has built top-performing SDR and AE teams, supported startups through hypergrowth and enterprise expansion, and led partner-led sales motions and post-sale handoffs to drive retention and long-term revenue.